The NFLs idea of outreach to women was once described as shrink it and pink it. Vapormax Plus Womens Uk . That is, taking the same stuff the league was already selling to men, scaling it to size and then splashing on a lot of pink dye.Thats not enough anymore.Fans will see pinked-out fields this weekend for the start of the NFLs version of Breast Cancer Awareness Month. Keep in mind the league took in more than $9 billion last year from an audience in which women made up almost half (46 per cent, or 93 million total viewers).The NFLs fourth annual campaign, dubbed A Crucial Catch, is a good cause to be sure. Like any runway show a€” albeit one with violent collisionsa€” the participants will be accessorized head to toe. According to the leagues own inventory, that means pink cleats, wristbands, gloves, sideline caps, helmet decals, captains patches, chin straps, shoe laces, skull caps, sideline towels, eye shield decals, quarterback towels and mouth guards.(OK, maybe not mouth guards, since players who agreed to wear them to endorse Crest toothpaste were allowed to opt out after corporate parent Procter & Gamble pulled out of the campaign in response to the leagues colossal bungling of the Ray Rice affair.)Fans wont be shortchanged, either. In addition to being handed pink rally towels in some stadiums, theyll be treated to pink goal post padding, cheerleaders waving pink pompoms, special pink ribbon game balls and pink-ribboned caps for coaches, team personnel and officials.You might think all that pink would translate into a lot of money.Maybe, maybe not. Depends on who you ask.The NFL donates 100 per cent of the proceeds from the sale of pink merchandise and game-worn items through an auction on NFL.com. In 2009, the first year of the program, that meant a check to the American Cancer Society for $310,175; last year, it was for $1.86 million. Its not a direct comparison, but the societys campaign with the Walgreens chain a€” which offers customers a chance to add a donation when paying for their purchases a€” raises about $5 million annually.The NFL has kicked in about $6.7 million total so far, and theres no question their partnership with ACS has been increasingly effective at getting out the word. This year, in every NFL market, there will be free, on site-screenings and support staff to answer questions. The campaign has already provided 10,000 free screenings and educated another 72,000 women on its benefits. A survey last season found that 70 per cent of the women who watched games during October got the message as well, and the number has been steadily climbing. But as far as tangible benefits thats about it.Cancer society spokeswoman Tara Peters says theres no easy way to calculate the real value of putting that message in front of the audience that NFL games offer, which should be well north of 150 million viewers by the end of the month. There are sponsorship analysts who measure the impact of similar campaigns, and a few say there are better and perhaps more impactful opportunities out there.October also happens to be Domestic Violence Awareness Month, though youd be hard-pressed to find its symbolic purple ribbons amid the avalanche of pink. Its also an effort that could benefit greatly from the NFLs outsized reach, and in turn, restore some of the lustre to the leagues image.The fight against breast cancer is obviously a very well-supported cause. Just look at how many events coalesce around the pink ribbon, said Jim Andrews, senior vice-president for the sponsorship firm IEG. That makes the NFL just one of many corporations that are part of the effort. ... But domestic violence is a cause that needs help, both in terms of organization and financial backing.Given the recent issues the leagues been dealing with, in terms of enlightened self-interest, thats a cause the NFL could get behind and actually make a difference a€” imagine PSAs (public-service announcements) by some well-known players, a campaign to raise funds for local programs and shelters ... If the NFL is serious about broadening their appeal to women, its an opportunity well worth looking into.NFL commissioner Roger Goodell seems to be doing just that. Two weeks ago, he named three outside consultants to help shape league policies on domestic violence and sexual assault. Last weekend, he spent three hours at the headquarters of the National Domestic Violence Hotline, following up on the leagues multiyear, multimillion-dollar pledge of assistance.Be wary, though, any time the words NFL and enlightened self-interest appear in the same sentence. This is the same league, after all, thats plowed plenty of money into a program designed to convince mothers, despite mounting evidence to the contrary, that theres a way to tackle that makes football safer for their kids.___Jim Litke is a national sports columnist for The Associated Press. Write to him at jlitke@ap.org and follow him at Twitter.com/JimLitke. Black Vapormax Womens Uk . The Jays responded to the three-spot Detroit placed on Casey Janssen the evening before with an attack on the Tigers Achilles Heel, its bullpen, tying the game in the ninth and winning the game in the 10th. The result absolved Marcus Stroman, brilliant once again, of a tough luck loss while at the same time robbing Max Scherzer, brilliant once again, of a deserved win. Outlet Nike Vapormax . -- Blake Griffin scored 32 points and grabbed eight rebounds, DeAndre Jordan had 14 points and 22 rebounds and the Los Angeles Clippers outlasted the Golden State Warriors 98-96 on Thursday night to take a 2-1 lead in their first-round series. http://www.vapormaxwholesaleuk.com/wholesale-vapormax-mens-trainers/vapormax-mens-black-cheap-uk.html . The Wizards gave up two seldom-used players — forward Jan Vesely and point guard Eric Maynor. Vesely goes to the Nuggets, while Maynor gets shipped to the 76ers. Philadelphia receives two second-round draft picks, one from the Wizards in 2015 and one from the Nuggets in 2016.OKLAHOMA CITY - Tony Parker is dinged up again, and his status is unclear heading into the NBA Finals against the Miami Heat. The San Antonio Spurs All-Star point guard did not play in the second half or overtime of the Western Conference finals-clinching win over Oklahoma City on Saturday because of a sore left ankle. Spurs coach Gregg Popovich doesnt know what shape Parker will be in for Game 1 on Thursday in San Antonio. "I have no idea," Popovich said Saturday night. "I dont know what the deal is." Popovich said Parker sprained the ankle in Game 4 and aggravated it in Game 5. Popovich considered starting Manu Ginobili at point guard in Game 6 against the Thunder because Parker was having trouble during pregame. At halftime, Popovich made the decision to hold him out. "He came to me about eight minutes on the clock (before the second half) and said he couldnt go," Popovich said. "He couldnt cut. He was limping on it. He couldnt cut sideways or forward really." Popovich said he thought playing Parker in the second half would have hurt the team in the long term. "I didnt want him to be a hero because he was 50 per cent or less, we thought," Popovich said. "Thats probably bad for the team if you think about it. It was a tough decision to try to figure out whether to play him, and if you lose the game and it affects him for Monday night, then youre going to feel like you made an unwise choice." Parker has been plagued by injuries this year. He averaged 16.7 points and 5.7 assists while shooting 50 per cent from the field during the regular season, but he missed 22 games. He strained his left hamstring in Game 5 of the Western Conference semifinals aagainst Portland and did not return. Mens Vapormax Sale Uk. The Spurs won that game easily to clinch the series. Once again, his teammates bought him some rest. Had the Spurs lost Game 6, they would have faced an elimination game at home Monday against the Thunder. "We didnt know how much Tony was hurt in his ankle," forward Boris Diaw said. "But we didnt want to go to Game 7, and we didnt know if he would be ready to play if we did or if he would be 100 per cent, so we tried to get it over with tonight." Still, the Spurs have proven all season they can win without key players, posting the NBAs best record despite a series of injuries. "We have to continue to play basketball regardless of who is on the floor and our reserves did a great job - Cory (Joseph), Patty (Mills) - they stepped in and continued to run the offence and push the pace and playing good defence on their guards as well," guard Danny Green said. Joseph started the second half of Game 6 against Oklahoma City and helped engineer a 37-point third quarter. "Cory was very good," Ginobili said. "I mean, its hard to play when you dont have many opportunities to play in close games and stuff. But he did very well in Game 3 and 4 here. He always brings the juice, aggressiveness, competitiveness. He attacks the rim well. I think he made a few key plays." The Spurs said they excel without their stars because they are about a system, rather than individuals. "We have been doing what we did the whole year, which is passing the ball to each other, getting some movement, getting pace and getting into a good rhythm," Diaw said. "Always trying to set up a good shot for a teammate." ' ' '